Duk ma'aikata ƙwararru ne waɗanda suka shafe sama da shekaru goma suna aiki a masana'antar saka hannun jari.
Ƙungiyar ta daɗe tana da imani da manufar "neman aiki, ma'aikata, fasaha, ruhi, da kuma abubuwan da ake so";koyaushe tana bin manufar inganci ta "ƙoƙarin neman ƙwarewa, gamsuwar abokan ciniki, neman ƙwarewa, da kuma ƙoƙarin samun matsayi na farko";"Suna, farashi yana da gasa" falsafar kasuwanci;koyaushe yana dogara ne akan ƙa'idar sabis na "yi amfani da hidimarmu ta gaskiya don musanya gamsuwar abokin ciniki".
