Dukkanin ma’aikatan ƙwararrun ma’aikata ne waɗanda suka tsunduma cikin sana’ar daskararru fiye da shekaru goma.

    Hasungiyar ta yi imani koyaushe ga manufar gicciye na "bi, ma'aikata, fasaha, ruhu, da sha'awa"; ya kasance koyaushe yana bin manufofin inganci na "ƙoƙari don nagarta, gamsuwa kan abokin ciniki, neman kyakkyawan aiki, da ƙoƙari don matakin farko";"Maimaitawa, farashi yana gasa" falsafar kasuwanci;koyaushe kan ka'idodin sabis na "amfani da sabis ɗinmu na gaskiya cikin musanya don gamsar abokin ciniki".